Brand Authenticity in Eyewear
In an industry where brands try and "appear" to be authentic, Dom Vetro is pioneering a genuine and true approach to sourcing and selling its products. This is an interesting article on the state of affairs in eyewear brands today. Luxottica Sees Itself As King, Raising Questions About Brand Authenticity Today more than 80% of major eyewear brands, including the world’s No. 1 seller, Ray-Ban, are designed and retailed (over 7,000 stores US alone) by Luxottica, raising questions about brand authenticity, price and customer choice. More than 500 million people don Luxottica’s products and CEO Andrea Guerra insists that “customers have the brand choice for their lifestyle,” and that it’s prevalent in their offering: “Luxottica has been able to deliver...